About

History

Serene is a family run business since 1974; the first one was situated in west London, and successfully run for 17 years by Mustafa Redif and his brother the owner. In 1991 Mustafa Redif bought 27 Woodford Avenue, and saw great potential in the Gants Hill area and decided to build his establishment, to start growing his new and now very successful business.

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Over the years, the storefront of Serenes has changed to adapt to the changes in Gants Hill:

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Sustainability

Over the years we have only worked with companies with reputable names, our fish is only bought from suppliers who are members of the MSC.

Marine Stewardship Council works to recognise and reward sustainable fishing practices. Any fish bearing the MSC eco label can be tracked back to an independently certified sustainable fishery.

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Serenes is committed to teaching young people about the importance of marine sustainability. For more information, you can check out the MSC Fish and Kids page.

Our Food

We only work with the best, most sustainable British suppliers, then most of our food is freshly prepared in our kitchen at Serenes.

Our Fish

Our Cod is caught from the wild in the North Atlantic and are prepared on the vessel as soon they are caught.

Process:

1. Remove the guts and thoroughly clean the fish soon after catching.
2. Cut the cod in half leaving major bones.
3. Then they are wrapped in heavy-duty freezer bags and boxed, it is then stored in the vessels freezer. This process preserves the fish so when it arrives to us we are able to defrost the fish in a natural way and prepare it the very same day to fillet, cut and fry to serve to our customers.

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Our Meat

Is delivered to us on a weekly basis to ensure fresh meat, we inspect the meat before making a purchase to guarantee high quality. A strict selection process is done by our butcher to ensure that it is consistently succulent and tender. The meat is then prepared to what we need by our experienced butcher which removes the meat from the bone and then cuts the meat to any specific kebab.

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Our Potatoes

The perfect chip has a crispy outer coating and a light fluffy inside. The correct potato is essential to get this combination. Floury potatoes, generally known as old potatoes for chips. New potato season chips will never achieve that light inner filling. However, they still taste excellent. There are so many varieties of potatoes; here at SERENE we only buy best British temperature controlled potatoes, we call them the cream of the crop.

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Our Doner

Are made in house by our experienced chef who produces weekly Doners for us, by producing our own Doners, we know exactly what goes into the meat which is 100% British Lamb, giving us a perfect mix of lamb shoulder and breast.

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Our Poultry

We only use Jack brand poultry which has been established since 1908, this is currently the best poultry producers on the market.

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Our Salads

All of our vegetables are delivered to us twice a week, this helps us the maintain our quality in our salad range. Our salads are prepared on a daily basis to ensure fresh quality farm fresh salad. Our salads range from red cabbage and coleslaw to our very popular Mixed salad.

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Our Coffee

Blends

Brazil 50%, Peru 30%, Washed Robusta 20%

Cup Profile

A dark blend of Brazilian and Central American coffees well rounded with sweetness of toasted almonds and molasses, this blend is great for espressos and milk based drinks

Origins

Brazil

A blend of natural pulped and semi washed Brazil Arabica, sourced from the Sul de Minas Gerais and Sao Paulo regions of Brazil. A mixture of Mundo Nuvo and Catuai varietals. This blend offers clean, sweet medium bodies with a smooth mouth feel depth accentuated by the Mogaina. Both sweet molasses and slight malty biscuit can be found in this blend of coffees. A perfect consistent blend as a base.

Peru

A generic strictly high grown washed Arabica from Peru. The cleanness and depth of the Peru is well suited to binding the blend together. The cup is mild with some toasted hazelnuts in the finish of the coffee. This is accentuated in both the espresso and milk based drinks.

Washed Robusta

Fully washed Java Semeru Robusta sourced from the foot of the Sermeu mountains on the island of Java. This is grown 700-800m above sea level and famed for the precision which goes into growing and processing this coffee. A full bodied coffee with an outstanding creamy and velvety mouth feel, with a subtle sweetness of caramel. This coffee is suited to blends as it enhances the persistency of the blend, in particular in espresso and milk based blends.

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Allergy Information

Quality of produce is at the heart of what we at Serene are all about. Our staff are regularly trained on this issue and we hold a 5 star rating from the Food Standards Agency.

We strive to always use the finest quality materials in the most hygienic environment. Being regularly inspected by environmental health officers from the London Borough of Redbridge, they congratulate us for exceeding the legally laid-down standards.

Serene’s produce is freshly prepared here in store but despite using the highest standards we and our suppliers are unable to absolutely guarantee everything is allergen - free owing to the risk of cross contamination.

Gluten Free Mondays: Fish & Chips

We cannot guarantee that our product is totally gluten-free due to the possibility of cross contamination; however, regular inspections by officials from the London Borough of Redbridge are carried out, and we receive their assurances of more than meeting the required legal policy standard. We do all that we can to avoid cross contamination but unfortunately we can not guarantee this 100%.

Having traded here for 30 years, we are proud of our reputation and do everything possible to maintain it.

You may depend on our desire to always only serve the best!